The content: The information on the site; needs to be relevant to the site and target the intended audience.
The usability: The site should be user-friendly and have a simple, visible navigation system.
The appearance: The graphics and text should include a consistent style, and be professional, appealing and relevant.
The visibility: The site must be designed to allow major search engines and media to find it.

To design the site you need to consider

• Color (websafe/contrast)
• Fonts/Text (cross-
    platform/alignment)
• Pictures (types/size)
• Navigation (how/types)
• Page Layout    (overview)

Don't annoy your visitors!